A/B testing often focuses on incremental improvements to isolated parts of the user experience, leading to the risk of cumulatively poor experience that's worse than the sum of its parts.
Some designers feel that they know everything about UX, including how to do research, so is there any value in having others contribute, whether dedicated user researchers or external consultants?
Forcing users to browse PDF files causes frustration and slow task completion, compared to standard webpages. Use PDF only for documents that users will print. In those cases, following 10 basic guidelines will minimize usability problems.
Our research shows that emojis in subject lines increase negative sentiment toward an email and do not increase the likelihood of an email being opened.
The total customer journey and user experience quality will benefit from considering market research and user research to be highly related, and to integrate the two, instead of keeping different kinds of research teams from collaborating.
Your portfolio must play two roles when you apply for a UX job: first, persuade the hiring manager to bring you in for an interview (or even a first screening call) and then support you during the interview itself.
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.
Onboarding is the process of getting users familiar with a new interface. It can involve one or more of the following components: feature promotion, customization, and instructions.
At the Virtual UX Conference, Jakob Nielsen answered audience questions on how UX changes with the downturn in the world economy and what new industries will benefit from UX.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
