Articles & Videos

  • Have Your UX Job Wish Come True with METEOR

    UX job interview questions and whiteboarding challenges that ask you to resolve a situation are tough. Remember METEOR to structure your problem-solving process and give effective answers.

  • 3 Types of Online Calculator and Quiz Tools

    Most calculator and quiz tools provide at least one or more of the following services: converting inputs, predicting the future, or providing recommendations.

  • AI UX-Design Tools Are Not Ready for Primetime: Status Update

    Our research and evaluation shows that there are currently few design-specific AI tools that meaningfully enhance UX design workflows.

  • Why the UX Team Doesn't Get the Credit

    The easier designs are to use, the less users tend to think about the work that went into making them that way. We know good designs are largely the result of your careful efforts — thank you.

  • What is Whitespace?

    Whitespace is an effective principle to achieve a balanced design, making it easier for your users to scan and read. Consider using a consistent spacing system and the proximity principle to achieve a balanced use of whitespace.

  • Breakpoints in Responsive Design

    Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.

  • Planning Research with Generative AI

    With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan.

  • In-Page Links: 3 Usability Tips

    In-page links help users navigate to specific content sections on the same page. For effective use, use descriptive headings that match the destination, and clearly distinguish in-page links from other links.

  • 3 Tips for More Engaging Remote UX Workshops

    Break the virtual barrier in remote UX workshops by incorporating tangible objects, using different virtual spaces, and varying participant contribution methods.

  • Diary Studies: Understanding Long-Term User Behavior and Experiences

    Participants log daily activities as they occur to give contextual insights about real-time user behaviors and needs.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.