Articles & Videos

  • UX Design Critiques: 3 Tips for Effective Feedback

    Giving feedback as young designers can feel overwhelming and may often stem from a lack of confidence. Here are 3 tips to help you build confidence providing feedback in UX design critiques. Remember that your insights are valuable, structure your feedback, and provide balanced feedback.

  • ChatGPT and Tone: Avoid Sounding Like a Robot

    Including several tone words or an example in the prompt, as well as asking for multiple alternatives, are more likely to produce satisfactory output from AI.

  • Storytelling in UX Work: Study Guide

    Use this collection of links to our articles and videos to learn how to craft compelling stories while communicating research findings and design ideas.

  • The Role of Design

    Don Norman explains the role of design and how designers can gain more respect.

  • 5 Common Mistakes Junior Designers Make

    There are 5 common mistakes junior designers make. They focus on the look instead of usability, commit type crimes, work outside of design systems, lack confidence when presenting their designs, and ask for feedback too often.

  • AI Chat Is Not (Always) the Answer

    AI advancements offer new possibilities but also pressure. Rushing to integrate AI chat into your product will not solve all user needs.

  • Attitudinal vs. Behavioral Research in UX

    Attitudinal research captures user opinions and feelings in the form of self-reported data; behavioral research observes user actions.

  • Shine in Your UX Job Interviews with STAR

    Confusing and vague answers during your UX job interview can dim your chances. Remember STAR to communicate with poise and confidence.

  • Frequency ≠ Importance in Qualitative Data

    Counting how frequently something is mentioned in qualitative data will not always show you what's most important. Sometimes, the most valuable insights are mentioned only once.

  • Card Sorting vs. Tree Testing

    Card sort studies help shape information architectures; tree-testing studies evaluate them.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.