Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Our words define UX research goals for users, stakeholders, and teams. Turning UX research into improved design is already challenging. Why make it more so by setting unsuitable expectations with the words we use to describe research?
Analyzing data to identify meaningful segments of users is the most difficult part of persona creation. In this video we'll discuss how to look for similarities in various attributes using something much more straightforward than people: rocks!
In the real world, you can get away with causing customers a small amount of difficulty, but on a website, visitors will leave at the smallest obstacle.
What users *think* they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice.
UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, and team members’ roles can create the greatest challenges.
Images are content, and different types of images serve different purposes. Decorative images have a role in establishing tone and emotional appeal, but they must not interfere with a user’s ability to accomplish a task.
Go beyond a brand or UX style guides to create engaging, consistent user interfaces. At the same time, fit design activities within in short development cycles, spending the least possible development time and money.
