AI literacy is the ability to understand how AI works, use it effectively, and critically evaluate its output. But it isn’t a simple spectrum or just about how often someone uses AI—understanding, trust, and effective use vary widely.
Test your site’s visual design using these 6 methods: 5-second test, first-click test, preference testing, visual design questions after usability testing, eyetracking, and A/B testing.
AI holiday ads lack authenticity and emotional resonance, highlighting the need for human judgment and attention to users’ needs in UX and creative work.
Unsure where to start? Use this collection of links to our articles and videos to learn how users interact with the web and how to design effective web user experiences.
Journey mapping often goes wrong when teams use broad scopes, skip research, or forget user need. Clarity, focus, and insight are key to creating actionable UX maps.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
