In UX surveys, semantic differential scales help measure user attitudes with nuance. This video covers what they are, their pros and cons, and how to write clear, balanced adjective pairs for UX research studies.
Contextual menus reduce clutter and interaction cost but have low information scent. Prioritize clarity, consistency, and proximity to balance the tradeoffs.
Want the numbers and the stories behind them? Mixed-methods research combines qualitative and quantitative data to give you a clearer, fuller picture of the user experience.
Smart-home devices often serve multiple users with different needs and preferences. Designing for shared use can reduce unnecessary friction and dependency.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
