Articles & Videos

  • Clarifying the UX Role for Your Team

    Tips to help clarify the role of UX and how to navigate the relationship dynamics between UX and the rest of the team within an Agile development process.

  • How to Setup a Desktop Usability Test

    There are a lot of elements involved in usability studies with a desktop computer. In this video, we'll walk you through an example test setup, including the necessary equipment, and discuss how to prepare for a test.

  • Carousels on Mobile Devices

    Carousels on touch screens are plagued by low discoverability and sequential access, and not all designs implement swipe as a carousel control.

  • Prominence-Interpretation Theory

    Prominence-interpretation theory helps determine what shapes users’ perceptions of a site’s credibility.

  • Beating Creative Blocks in UX Design Through Reframing

    A method for getting unstuck from a design challenge. By reframing the problem, you can find inspiration in unexpected places.

  • How to Do User Research Within Constraints

    There will always be constraints that we have to work in, whether it's not having enough time or not having dedicated researchers on our UX projects. This video offers tips on how to do user research without feeling stuck.

  • Designing Effective Infographics

    Information graphics translate data into a visual medium that is easy to understand and engaging, aiming to integrate text and pictures.

  • UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages

    Streamline users’ path to products by providing clear, differentiating product information at all levels — from the homepage to product listing pages.

  • Principles of Human-Centered Design (Don Norman)

    Human-Centered Design (HCD) is not about following processes. It’s about being mindful of HCD principles. Keep focus on people and the entire system to solve the right problems.

  • Nielsen Norman Group: 20 Years

    Founded in 1998 when the UX field was 2% of its current size, NN/g has incessantly pushed the growth of UX and advocated for products and websites designed for real user behavior. Links to our top-hits UX articles & videos across 20 years.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.