Communicating the current state allows users to feel in control of the system, take appropriate actions to reach their goal, and ultimately trust the brand.
A service blueprint visualizes the relationships between different service components — people, props, and processes. Four key elements comprise a framework for service blueprinting that can be scaled to any scope or timeline.
There is no excuse for not performing usability studies. They’re fast and cheap, and very convincing. Test with representative customers using realistic tasks, then be amazed by what you observe.
Useful search suggestions lead to relevant results and are visually distinct from the query text. If appropriate, they include scope, thumbnails, or categories.
In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
