Allocating too much autonomy to technology can degrade the user experience by disempowering users to the extent that they can’t escape the computer’s decisions.
Teams must combine perspectives and get buy-in from multiple business units and channel stakeholders in order to plan and execute effective omnichannel experiences.
Placeholders, like Lorem Ipsum text, are convenient in the early stages of a design, but can ultimately create problems if the real content has different characteristics.
Branding elements and interaction design guidelines can bridge the gap between how a company constructs its identity and how its customers experience it.
How users attend to information on a page depends on their tasks and goals, as confirmed by new eyetracking research. Good design promotes efficient scanning. In usability studies, task formulation may tip users to discover features.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
