Social Media and Millennials

Summary: Kate Meyer summarizes her user research on how companies can appeal to social media natives.

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Social Media Natives: Growing Up with Social Networking

Social media use has altered how Millennials think about friendships and relationships. This impact stands as a valuable reminder of the consequences of UX-design decisions.

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Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

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