The evangelism strategies that help a usability group get established in a company are different from the ones needed to create a full-fledged usability culture.
Lower-literacy users exhibit very different reading behaviors than higher-literacy users: they plow text rather than scan it, and they miss page elements due to a narrower field of view.
On average, this year's winning intranets increased site use by 149% with designs that supported bigger screens, multinational users, collaboration, easily updated content, and factory-floor workers.
Despite being an artificial situation, user testing generates realistic findings because people engage strongly with the tasks and suspend their disbelief.
About 90% of usability guidelines from 1986 are still valid, though several guidelines are less important because they relate to design elements that are rarely used today.
To manage a huge, worldwide information space, users need proven features like fat links, typed links, integrated search and browsing, overview maps, big-screen designs, and physical hypertext.
The last 200 years have driven centralization and changed the human experience in ways that conflict with evolution. The Internet will reestablish a more balanced, decentralized lifestyle.
User research offers a learning opportunity that can help you build an understanding of user behavior, but you must resolve discrepancies between research findings and your own beliefs.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.