Images are decorative, functional, or informative. Skip alt text for decorative. Describe the action for functional. Convey the message for informative.
Common UX metrics can be grouped into three types: continuous, discrete, and binary. Continuous metrics occur on a smooth spectrum, like time. Discrete metrics have regular intervals between them, such as satisfaction score. Binary metrics have two possible values, like pass or fail.
“User experience” describes both users’ relationships with products and a growing professional industry of practitioners aiming to improve those relationships.
Users’ willingness to share data and their interactions with cookie permission box options vary quite drastically, falling into these five common user types: The Denier, The Skeptic, The Tech-Savvy, The Impatient, and The Enthusiast.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
