Cookie Permissions: 5 Common User Types

Summary: Users’ willingness to share data and their interactions with cookie permission box options vary quite drastically, falling into these five common user types: The Denier, The Skeptic, The Tech-Savvy, The Impatient, and The Enthusiast.

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Cookie Permissions 101

Cookie permissions need to follow the law and strike the balance between respecting user privacy and being user-friendly.

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Samhita Tankala worked as a User Experience Specialist with Nielsen Norman Group. Some of her research focused on cognitive psychology and the learning sciences.

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