Articles & Videos

  • 10 Steps for Better Storytelling in UX Job Interviews

    Searching for a UX job and want an edge on your competition? Stop endlessly iterating over your portfolio and start practicing storytelling to ace your UX job interviews.

  • Glassmorphism: Definition and Best Practices

    Glassmorphism is a UI design trend that features translucent interface components to create depth.

  • Menu-Design Checklist: 17 UX Guidelines

    People rely on menus to find content and use features. Use this checklist to make sure your menus do their job.

  • You're Not Too Late to Use AI

    Manage your AI anxiety with two quick tips: small experiments and a news diet. Experiment with day-to-day communication and drafting with AI, as integrating AI into your research process. To avoid news overwhelm, subscribe to three weekly sources of information: a newsletter, an optimistic writing source, and a skeptical writing source.

  • Create Your Own Research-Participant Database

    Make user research and recruiting more efficient by keeping your own database of research participants. What’s important when choosing tools? What data should you store, and how should you govern the use of the database?

  • The Diverge-and-Converge Technique for UX Workshops

    By first working independently on a problem and then converging to share insights, teams can leverage the benefits of both work styles, leading to rapid data analysis, diverse ideas, and high-quality designs.

  • Using a CSD Matrix in Discovery

    CSD matrices organize project information by Certainties, Suppositions, and Doubts. Use the framework to make decisions, form hypotheses, and address unknowns in discovery. (Credit: Tennyson Pinheiro, Luis Alt and the team at Livework São Paulo.)

  • Delightful UX Is Like a 3-Legged Stool

    Delight can be experienced viscerally, behaviorally, and reflectively. A delightful design must consider all three of these pillars.

  • Design Systems vs. Style Guides

    Design systems are a set of standards (like Google’s Material Design or IBM’s Carbon Design System) needed to manage design at scale. Style guides (like content or visual style guides) are just one piece in a design system.

  • CARE: Structure for Crafting AI Prompts

    To get better results from generative-AI chatbots, write CAREful prompts. Include context, what you’re asking the system to do, rules for how to do it, and examples of what you want.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.