Articles & Videos

  • Should You Run a Survey?

    Even though surveys may be faster and cheaper than other research methods, they are not suited to all research goals.

  • RACI for UX Roles and Responsibilities

    Clarify roles and tasks with a RACI matrix to identify collaboration points and ensure smoother workflows in product development.

  • Responsive Web Design: 3 Key Fundamentals

    Responsive web design adapts to various screen sizes while emphasizing developmental efficiency over device-specific designs. It's key to prioritize content based on different contexts of use across devices and create a cohesive experience for all users.

  • Usability Heuristics Applied to Board Games

    Usability heuristics suggest what influences the design of successful board games.

  • The UX of AI: Lessons from Perplexity

    The NN/g UX Podcast featured Henry Modisett, head of design at Perplexity AI, who shared how to make AI tools usable and efficient for information seeking.

  • Encouraging Flow State in Products

    A Flow State is an enjoyable mental state of extreme focus provided by the perfect balance of challenge and skill. Follow our 3 tips to design products that allow users to enter the flow state.

  • Measuring DesignOps with REACH

    DesignOps success is difficult to measure. Use the REACH framework (Results, Efficiency, Ability, Clarity, Health) to identify and triangulate relevant DesignOps metrics.

  • 13 QR-Code Usability Guidelines

    To be effective, QR codes need clear, brief, contextual information and must lead the user to relevant pages.

  • Design-Pattern Guidelines: Study Guide

    Unsure how to design and implement user-interface patterns? Use this collection of links to our content about specific patterns.

  • Comparison Tables for Products, Services, and Features

    Use this versatile GUI tool to support users when they need to make a decision that involves considering multiple attributes of a small number of items.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.