Cultural differences can negatively impact study outcomes when conducting international user research studies. Identify these differences and use 3 techniques to lower their effects.
Use the squint test to identify elements that catch attention and assess the visual hierarchy in your design. Ensure high-priority content stands out visually.
Whether scroll fading is more distracting than usable depends on the following factors: its persistence, responsiveness, and how sparingly it is applied to elements on the page. When used right, this design pattern can improve brand perception, optimize page loading, and make content more digestible.
Service design is an active effort to design a service solution for a customer need, while journey management is an ongoing effort to improve or sustain the quality of an existing service or journey.
Applications native to smartwatch operating systems get used the most. Just because a new smartwatch app could offer basic functionality, it does not mean that users will find it valuable.
UX professionals can use UX risk statements to structure their communication, negotiate with the business, and advocate for or against particular activities or approaches.
A benchmark research repository helps conduct valid benchmarking studies. It should include all the details and the raw data of your UX-benchmarking study.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
