Articles

Kate Moran

Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

Articles and Videos

  • 6 Tips for Product Photos on Listing Pages

    Design helpful product-listing pages on ecommerce sites by displaying images that are large, consistent, specific, dynamic, and inclusive.

  • Contrast: One of the 3Cs for Better Charts

    Direct your viewer’s attention to your point. Use color, callouts, and titles to communicate your key takeaway.

  • Clutter-Free: One of the 3 Cs for Better Charts

    Cut out the chartjunk; eliminate elements that distract from your data visualization.

  • UX Maturity Model Stages

    Companies and organizations progress through 6 stages as user experience becomes more systematic and integrated with development and corporate goals/budgets. From stage 1 (absent) to stage 6 (user-driven), we give tips for recognizing your current stage and how to move up a level.

  • Choosing Chart Types: Consider Context

    Clearly visualize your UX data by providing context and contrast, while avoiding clutter.

  • Traditional and Hybrid Category Pages

    Use ecommerce category pages for complex products or subcategory navigation. For other situations, consider a hybrid category page approach.

  • The State of UX Maturity: Data from Our Self-Assessment Quiz

    Half of 5,371 UX professionals were in stage 3 (emergent maturity) out of the 6-stage UX maturity model, and very few scored at the highest end. The lowest-maturity organizations are likely not captured.

  • When to Use Context Methods: Field and Diary Studies

    Context methods provide an understanding of users’ real-life settings and behaviors. They inform the design of products and services.

  • Campbell’s Law: The Dark Side of Metric Fixation

    When organizations optimize metrics at the cost of all else, they expose themselves to metric corruption. Ultimately, as the Facebook scandal illustrates, they may fail their users and their business goals.

  • UX-Maturity Stage 2: Limited

    Inconsistently and erratically, some people in these organizations are trying to advance UX work, but don’t often achieve good results.