Articles

Kelley Gordon

Kelley Gordon is a former NN/G employee who published widely-used guidance on visual design, design specs and the designer-developer relationship, and the fundamentals of UI components including buttons, icons, and grids.

Articles and Videos

  • 5 Common Mistakes When Creating Design Specs

    Avoid disorganized files, late dev collaboration, unclear updates, scattered conversations, and assumptions over communication during spec’ing to ensure smoother implementation.

  • Button States: Communicate Interaction

    Minor visual changes help users distinguish between 5 different button states: enabled, disabled, hovered, focused, pressed.

  • Design Systems vs. Style Guides

    A design system is a complete set of standards intended to manage design at scale, while a style guide is a piece of documentation that provides specific style guidance.

  • Breakpoints in Responsive Design: What & Why

    Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.

  • Design Systems vs. Style Guides

    Design systems are a set of standards (like Google’s Material Design or IBM’s Carbon Design System) needed to manage design at scale. Style guides (like content or visual style guides) are just one piece in a design system.

  • What is Whitespace?

    Whitespace is an effective principle to achieve a balanced design, making it easier for your users to scan and read. Consider using a consistent spacing system and the proximity principle to achieve a balanced use of whitespace.

  • Breakpoints in Responsive Design

    Breakpoints determine when a webpage may adjust to different layouts. They help designers (and developers) maintain layout consistency across multiple screen sizes, orientations, and devices.

  • 5 Common Mistakes Junior Designers Make

    There are 5 common mistakes junior designers make. They focus on the look instead of usability, commit type crimes, work outside of design systems, lack confidence when presenting their designs, and ask for feedback too often.

  • Visual Design Hacks for the Non-designer

    Make your work look visually compelling by using these visual-design hacks: preexisting color palettes, cohesive icons, and grids for alignment.

  • Visual Treatments that Improve Accessibility

    To design accessible visuals, account for color contrast, don’t rely on color alone, and make interactive elements easy to identify.