Maddie Brown is a UX researcher with expertise in democratizing research, qualitative methods, and workshop facilitation. Formerly with Nielsen Norman Group, she has worked as a UX consultant across industries and as an in-house researcher specializing in remote research tools. Maddie empowers teams to adopt user insights and drive impactful solutions through collaboration and human-centered strategies.
Most UX surveys are administered during the final Listen phase of the design cycle. However, there are many different types of surveys, which can be used effectively throughout the design cycle.
Tables of contents provide a page overview and direct access to specific sections. When designing a table of contents, carefully compare different placement and styling options to maximize usability.
Designing a good survey is harder than it may seem. Ensure accurate and reliable data by writing questions that are appropriate for the method and worded to minimize bias.
Inviting users to directly participate in UX Workshops can vastly improve the workshop output; however, the exact strategy and methods for including them vary based on the workshop type and goals.
We sometimes think of personas as final artifacts, when, in reality, personas are merely a representation of data, and data can change. An artifact that is too polished or difficult to update may result in an outdated and unused persona.
