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Articles and Videos

• Stop Misrecruits: Add Foils to Your Screener

  October 10, 2025Oct 10, 2025 | Article: 5 minutemins to read

  Foils are fake (but plausible) options in screeners that catch inattentive or dishonest participants, protecting data quality and saving time.

• Mixed-Methods Research: Combining Qualitative and Quantitative Data

  July 25, 2025Jul 25, 2025 | Article: 7 minutemins to read

  Mixed-methods research combines qualitative and quantitative methods to explore a single research question.

• Unimodal vs. Bimodal vs. Multimodal Distributions

  May 12, 2025May 12, 2025 | 4 minutemin video

  Learn how to identify unimodal, bimodal, and multimodal data distributions. Understanding these patterns can reveal crucial insights into user behavior and help you design better experiences.

  

• Convenience vs. Probability Sampling in UX Research

  April 18, 2025Apr 18, 2025 | Article: 8 minutemins to read

  Convenience sampling is quick and cost-effective for UX research, but probability sampling is better when you need representative and generalizable data.

• The Hawthorne Effect: 5 Guidelines to Avoid it

  February 24, 2025Feb 24, 2025 | 4 minutemin video

  The Hawthorne effect is a phenomenon where people change their behavior because they know they are being observed. Here are 5 guidelines for mitigating the Hawthorne effect in user research.

  

• Measures of Central Tendency 101

  January 27, 2025Jan 27, 2025 | 5 minutemin video

  Discover how mean, median, and mode can impact your UX insights. Learn 3 key tips to consider when deciding which one to use for your data.

  
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