Samhita Tankala worked as a User Experience Specialist with Nielsen Norman Group. Some of her research focused on cognitive psychology and the learning sciences.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Demographic questions related to age, race, gender and income can be sensitive topics for research participants and need to be carefully framed by UX researchers.
Information architecture is the practice of structuring and organizing content on your site. Sitemaps are visualization tools used predominantly for planning.
Proto personas capture a team's existing knowledge or assumptions about who their current users are. These should be used with caution because they are created with no new research.
A skeleton screen is used as a placeholder for a loading page. This progress indicator is used for full-page loads and reduces the perceived loading time.
There are inevitable tensions that form between UX and marketing teams because of their differing approaches to users and differing priorities. Regardless, both teams can still work together to find effective solutions that address those tensions.
Research participants are more vulnerable than ever as researchers conduct remote usability tests, use third-party applications, and store data online. Protect participant privacy by adhering to best practices before, during, and after data collection.
Users perceive interface design elements that differentiate the foreground (figure) from the background (ground) as something to focus on or interact with.
