Farrell joined All Turtles, an AI product studio, in 2017, where she led UX Research and Strategy for chatbots and smart-device systems. She was previously an early member of Nielsen Norman Group, from 1999-2017, where she consulted with dozens of companies — multinationals, government, open source, and early startups — regarding website and mobile device usability, interaction design and information architecture.
Low-fidelity user testing of several iterations of Mozilla’s Support website quickly showed which user-interface elements worked best for Firefox users.
Good FAQ pages use legible typography, chunking, appropriate spacing, easy navigation to individual questions, and reflect the current questions of the site users.
Across a thousand UX professionals we found high job satisfaction and extreme diversity in terms of hugely varying educational background, 210 job titles, and wide-ranging work roles and activities.