NPS is a loyalty metric that correlates well with perception of usability, is easy to understand and administer, but has limitations for understanding and evaluating UX when used in isolation.
Design systems are a set of standards (like Google’s Material Design or IBM’s Carbon Design System) needed to manage design at scale. Style guides (like content or visual style guides) are just one piece in a design system.
A design system is a set of standards for managing design at scale, reducing redundancy and creating a shared language and visual consistency across channels.
The name of the intranet, its logo, and the visual relationship with the company’s external website are key elements to consider when establishing a brand and an identity for your intranet.
Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.
Branding elements and interaction design guidelines can bridge the gap between how a company constructs its identity and how its customers experience it.
Different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.
A product's tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.
Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.