Branding Articles & Videos

  • Five User Requirements for Online Ads

    Adhering to user expectations and usability heuristics will ensure advertising content is delivered seamlessly and that brand image holds integrity.

  • The Most Hated Online Advertising Techniques

    Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.

  • Brand Vocabulary in the Context of UX: Key Terms Defined

    A cheat sheet of brand-related terms will help designers, developers, and product managers design experiences that reflect an organization’s brand.

  • Brand Intention vs. Brand Interpretation

    Branding elements and interaction design guidelines can bridge the gap between how a company constructs its identity and how its customers experience it.

  • Beyond Usability: 3 User Experiences Reshaping Their Industries

    Rent the Runway, Uber, and Airbnb challenge the traditional experiences of their industries through deep design, not just screen-UI design.

  • The Impact of Tone of Voice on Users' Brand Perception

    Different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.

  • The Four Dimensions of Tone of Voice

    A product's tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • The Impact of Interaction Design on Brand Perception

    Your interaction-design decisions have measurable effects on your users’ emotions and how they perceive your brand.

  • Centered Logos Hurt Website Navigation

    Getting back to the homepage is about 6 times harder when the logo is placed in the center of a page compared to when it’s in the top left corner.

  • Brand Is Experience in the Digital Age

    Brand is a perception of value resulting from the sum of a customer’s experiences, made up of visual, tonal, and behavioral brand components, often shaped by UX.

  • Trustworthiness in Web Design: 4 Credibility Factors

    The methods that people use to determine trustworthiness on the web have remained stable throughout the years, even with changing design trends.

  • Website Logo Placement for Maximum Brand Recall

    Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right.

  • Image-Focused Design: Is Bigger Better?

    Large images are visually appealing, but they can harm the overall user experience if they aren't appropriately prioritized.

  • Browser and GUI Chrome

    'Chrome' is the user interface overhead that surrounds user data and web page content. Although chrome obesity can eat half of the available pixels, a reasonable amount enhances usability.

  • Why WSJ Mobile App Gets ** Customer Reviews

    A confusing startup screen that offends existing subscribers dooms The Wall Street Journal's iPhone app to low ratings.