Many new UX practitioners often put pressure on themselves to be perfect and feel disappointed when things don’t go their way. There’s a lot more to UX than being correct.
UX constitutes many different specialties such as researcher, interaction designer, visual designer, copywriter, and information architect. Forcing one person to do it all is a prescription for mediocrity.
Many organizations claim to be user-centric. Yet they fail to include users in the development process. Without customer input, organizations risk creating bad interfaces.
