Teams often make worse decisions than individuals by relying too much on widely understood data while disregarding information possessed by only a few individuals.
Overcoming conflict with product team partners has the potential to catalyze positive change. Start by diagnosing the issue, applying empathy, and focusing energy where you have influence.
Information architecture is the practice of structuring and organizing content on your site. Sitemaps are visualization tools used predominantly for planning.
Team up with product partners more effectively by making research accessible, framing the context and value of analytics, and establishing a regular communication cadence.
There are inevitable tensions that form between UX and marketing teams because of their differing approaches to users and differing priorities. Regardless, both teams can still work together to find effective solutions that address those tensions.
Data refers to unanalyzed user observations, findings capture patterns among data points, and insights are the actionable opportunities based on research and business goals.
Product managers share common goals, strengths, activities, and skill sets. Awareness of these commonalities helps designers figure out how to best collaborate with product managers on Agile teams.
UX design must make all elements of the interaction understandable and explicit. Mystifying things to entice more clicks from users will only result in dissatisfied customers.
User interfaces can definitely be too hard to use, but can they be too easy? No, users never complain about an easy design, even if they would have been able to use something more difficult.
Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.
A well-documented, collaborative internal onboarding process enables new UX professionals to immediately recognize their impact within the organization and improves employee retention.
