Customer Journeys Articles & Videos

  • 4 Key Components of Service Blueprints

    A service blueprint visualizes the relationships between different service components — people, props, and processes. Four key elements comprise a framework for service blueprinting that can be scaled to any scope or timeline.

  • The 5 Steps to Customer Journey Mapping

    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.