Look beyond surface-level qualities to assess UX value. A design that looks (or sounds) good does not mean that it is. Good websites contain engaging features that help people accomplish their goals.
Modal ads, ads that reorganize content, and autoplaying video ads were among the most disliked. Ads that are annoying on desktop become intolerable on mobile.
Help internal audiences empathize with users and buy into your design goals with well-crafted stories that build insight and focus on users and their needs.
When choosing among several alternatives, people avoid losses and optimize for sure wins because the pain of losing is greater than the satisfaction of an equivalent gain. UX designs should frame decisions accordingly.
The perceived value of a site represents the benefit that users expect to derive from using it. High expectations make users more likely to engage with the site.
Game testing researches the notion of fun. Compared with mainstream UX studies, it involves many more users and relies more on biometrics and custom software. The most striking findings from the Games User Research Summit were the drastic age and gender differences in motivation research.
The "halo effect" is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.
Designs that engage and empower users increase their enjoyment and encourage them to explore websites in-depth. Once we achieve ease of use, we'll need additional usability methods to further strengthen joy of use.
Because computers are no longer used exclusively for utilitarian tasks, we should use systematic methods to design products that are not just efficient but also attractive to users.
