Don't Be Fooled by Surface-Level Design (Jakob Nielsen)
Summary: Look beyond surface-level qualities to assess UX value. A design that looks (or sounds) good does not mean that it is. Good websites contain engaging features that help people accomplish their goals.
Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.
