ethics Articles & Videos

  • Designing AI Products and Features: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to learn about recommendations for designing AI products and features.

  • The Edge Cases that Break Hearts (And Products)

    Edge cases aren't rare; they're real life. Design for messy situations like name changes, shared accounts, and bad actors from day one.

  • 8 Best Things About Working in UX

    We surveyed 126 practitioners, uncovering 8 things practitioners love about working in UX, from problem-solving to accessible design.

  • Don’t Trick Users: 2 Ways to Avoid Deceptive Design Patterns

    Deceptive patterns harm your organization’s long-term goals. Ask yourself these 2 questions to proactively avoid deceiving or tricking users.

  • Sneaking: The Deceptive UX Pattern You Never Saw Coming

    Sneaking is a deceptive practice that includes three main patterns: forced continuity, hidden costs, and sneak into basket.

  • Deceptive Patterns in UX: How to Recognize and Avoid Them

    Deceptive patterns promote business outcomes at the user's expense. Designers should avoid deceptive patterns by carefully assessing their designs.

  • Informed Consent for UX Research

    Ethically sound UX research requires informed consent from a research participant. Informed consent means the participant fully understands what the study entails and the potential consequences of participating.

  • Design Risks: How to Assess, Mitigate, and Manage Them

    The risk-management process enables teams to assess risks during the design process in order to reduce harm to users and to the organization. Risk mitigation involves systematically reducing the likelihood or the impact of a risk.

  • 5 Common Ethical Dilemmas in User Research

    In this article we discuss best practices when researching with vulnerable participants, tackling sensitive topics, using deception, and lack of confidentiality in user research studies.

  • Why and How to Use Demographics in UX

    Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.

  • Obtaining Consent for User Research

    Better designs should never come at the cost of another person’s wellbeing. Informed consent is a fundamental part of an ethical research program, which respects participants and protects them from harm.

  • Campbell’s Law: The Dark Side of Metric Fixation

    When organizations optimize metrics at the cost of all else, they expose themselves to metric corruption. Ultimately, as the Facebook scandal illustrates, they may fail their users and their business goals.

  • The Role of Design Ethics in UX

    The push for less-ethical or even deceptive user interfaces is often caused by short-term thinking and immediate UX metrics. The long-term impact of harming users can backfire and lead to reduced brand loyalty.

  • What Can UX Do to Help With Covid-19?

    At the very first Virtual UX Conference, Jakob Nielsen answered a participant question about what user experience can do to help with the coronavirus crisis.

  • Ethical Maturity in User Research

    How ethically mature are your user-research practices? Assess your current state of ethical maturity by answering these simple questions.

  • Inclusive Design Is a Welcome Mat

    Inclusive design is a philosophy that redefines what it means to be human-centered. To design inclusively, designers need to respect and represent many different perspectives.

  • Why Users Feel Trapped in Their Devices: The Vortex

    Many users report anxiety and lack of control over the amount of time they spend online. We call this feeling “the Vortex.”

  • Interface Copy Impacts Decision Making

    The language used in interfaces influences the decisions that our users will make. Manipulative copy nudges users towards making choices that are against their best interests.

  • The Vortex: Why Users Feel Trapped in Their Devices

    Many users report anxiety and lack of control over the amount of time they spend online. We call this feeling “the Vortex.”

  • Distracted Driving: UX’s Responsibility to Do No Harm

    I walked away from two distracted-driving accidents in one week. Can we use known UX principles to reduce harm?