Ethically sound UX research requires informed consent from a research participant. Informed consent means the participant fully understands what the study entails and the potential consequences of participating.
The push for less-ethical or even deceptive user interfaces is often caused by short-term thinking and immediate UX metrics. The long-term impact of harming users can backfire and lead to reduced brand loyalty.
At the very first Virtual UX Conference, Jakob Nielsen answered a participant question about what user experience can do to help with the coronavirus crisis.
Inclusive design is a philosophy that redefines what it means to be human-centered. To design inclusively, designers need to respect and represent many different perspectives.
