An engaging gameplay experience is good design. But there's a fine line between engagement and addiction, which would be bad UX, especially in the long term.
Gamification brings the visual design and the mechanics of games to other products. As we examine our ethical responsibilities as UX professionals, social media deserves special consideration. Gamification in social media can make people feel as though their social lives are being scored.
Gamification is the usage of game mechanics in nongame contexts, such as mainstream UX design. The most successful implementations of gamification begin with a learner-centered mindset.
