information density Articles & Videos

  • UX Writing: FAQs from Practitioners

    Get answers to frequently asked questions about UX writing from attendees of NN/G’s Writing Compelling Digital Copy course.

  • Tesler’s Law: Shift Complexity to Simplify UX

    Understand how Tesler’s Law impacts user experience, and how UX teams can design simpler, smarter digital products.

  • The Negative Impact of Mobile-First Web Design on Desktop

    Mobile-first web designs cause significant usability issues when viewed on desktop. Content becomes overly dispersed across long scrolling pages with expansive white space and enlarged images and fonts, making it difficult for users to consume and understand the information.

  • Designing Complex Applications: A Framework

    5 different sources of UX complexity help explain and analyze the special design issues in complex applications.

  • Privacy Policies and Terms of Use: 5 Common Mistakes

    Policy pages often fail to follow basic usability guidelines: they are not readable, lack high-level summaries and inside-policy navigation, have poor formatting, and are not available in expected places.

  • Simple Design Is Relative

    Simplicity depends on the capacity of the information channel and what's simple for one device, can be primitive or intricate for another, since screens are information channels with a limited capacity. When you're designing for multiple devices, don't go by common cliches like "simple is good."

  • Why Chunking Content is Important

    Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.

  • Hick's Law: Designing Long Menu Lists

    Hick's Law (or the Hick–Hyman Law) says that the more choices you present to your users, the longer it takes them to reach a decision. However, combining Hick’s Law with other design techniques can make long menus easy to use.

  • Scrolling and Attention

    People scroll vertically more than they used to, but new eyetracking data shows that they will still look more above the page fold than below it.

  • Small Pictures on Big Screens: Scaling Up from Mobile to Desktop

    To transition images from mobile to desktop, consider relative screen space and information density. Pay attention to cropping, scaling, and proportions.

  • Are Chinese Websites Too Complex?

    Testing finds that Chinese and Western users experience the same difficulties with complex sites, but Chinese tend to complain less about complexity and prefer fairly high information density.

  • Scaling User Interfaces: An Information-Processing Approach to Multi-Device Design

    Designing for all screen sizes must consider the human–device communication capacity, which depends on users’ memory, device portability, and screen size.

  • Intranet Information Architecture (IA) Trends

    Intranets are improving findability and discoverability by organizing content by task, using mega-menus, offering wayfinding cues, and providing shortcuts.

  • Utilize Available Screen Space

    Websites and mobile apps both frequently cram options into too-small parts of the screen, making items harder to understand.