Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.
Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.
Identifying the main themes from user studies (such as interviews, focus groups, diary studies, and field studies) is often done through thematic analysis.
In a focus group, a facilitator solicits feedback from a small group of people. While insufficient as a standalone research method, data from a focus group still has value.
To help you know when to use which user-research method, 20 methods are mapped across 3 dimensions and over time within a typical product-development process.
Better designs should never come at the cost of another person’s wellbeing. Informed consent is a fundamental part of an ethical research program, which respects participants and protects them from harm.
How you ask questions in a user interview impacts the reliability and utility of the data you collect. Here are 6 ways you can improve your interview questions.
In the early stages of a UX-design project, recruit enough people to gain an in-depth understanding of users’ experiences and needs. The number of people needed for an interview study is often smaller than you think.
Preparing a guide for a user interview ensures that topics relevant to your research questions are covered, and that the interview captures in-depth information about people’s lives and needs.
How to design a journey-mapping workshop that leads participants through current-state assumption mapping, pain-point identification, and future-state visioning.
For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight approaches, respectively.
Although many different instigators, roles, and activities are involved in a discovery, all discoveries strive to achieve consensus on a problem to be solved and its desired outcomes.
The CIT is a research method for systematically obtaining recalled observations of significant events or behaviors from people who have first-hand experience.