journey mapping Articles & Videos

  • Field Studies Should Inform Intranet Redesign

    Observing users in their natural work context unveils mismatches between users’ and designers’ mental models and builds empathy with end users.

  • UX Visualization Techniques Reduce Your Cognitive Load

    UX deliverables such as journey maps and affinity diagrams help designers visualize information, so they can be better understand and act on it.

  • 4 Key Components of Service Blueprints

    A service blueprint visualizes the relationships between different service components — people, props, and processes. Four key elements comprise a framework for service blueprinting that can be scaled to any scope or timeline.

  • Choosing the Right UX Deliverable Template

    Don’t let UX deliverable templates become a crutch. Adapt deliverables to unique situations and stakeholder needs.

  • UX Mapping Methods: When to Use Which

    UX mappings are visual representations that depict different processes and have different goals, yet they all build common ground within an organization.

  • The 5 Steps to Service Blueprinting

    Five key steps comprise a framework for service blueprinting that can be scaled to any scope or timeline.

  • UX Mapping Methods Compared: A Cheat Sheet

    Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.

  • Service Design 101

    Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.

  • The 5 Steps of Successful Customer Journey Mapping

    Five key steps comprise a standardized framework for customer journey mapping that can be scaled to any scope or timeline.

  • The 5 Steps to Customer Journey Mapping

    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

  • Remote Customer Journey Mapping

    Digital tools help distributed teams compile journey maps into digital formats, collaborate synchronously, and integrate external data in their journey maps.

  • Journey Mapping in Real Life: A Survey of UX Practitioners

    Successful journey maps need to be focused on a clear business goal, well communicated in the organization, and truthful to user needs.

  • When and How to Create Customer Journey Maps

    Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

  • Customer Journeys and Omnichannel User Experience

    Organizations must create omnichannel UX strategies that optimize the end-to-end user experience of completing a task across devices and interaction channels.