Aesthetically pleasing designs can provide memorable experiences that differentiate a brand. However, interfaces should only include necessary elements, with high informational value. Clarity will always win over visual flourish.
Interfaces that temporarily hide the UI elements to emphasize content often increase the interaction cost, cognitive load, and the number of attention switches.
Our analysis of 112 minimalist websites revealed the defining features of minimalism: flat design, limited color schemes, few UI elements, use of negative space, and dramatic typography.
Many popular web-design trends originate in minimalism, a movement that aims to reduce information overload by presenting content in its simplest form.