Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
UX faced instability in 2025 from layoffs, hiring freezes, and AI hype; now, the field is stabilizing, but differentiation and business impact are vital.
Empathy maps are a powerful, flexible tool that can be used to plan for future research studies, capture insights during current user research, and communicate research insights from research that has already been conducted to others.
Unsure where to start? Use this collection of links to our articles and videos to learn about what omnichannel customer journeys are, how to conduct research to evaluate them, and how to design journeys effectively.
Unmanned restaurant services are gaining varying degrees of adoption in China. Still, there are glitches in the whole self-service flow and areas where human services cannot be replaced.
Unsure where to begin? Use this collection of links to our articles and videos to learn about intranets and enterprise to help you derive an excellent design.
Unsure how to get started using UX mapping methods? Use this collection of links to our articles and videos to learn how to visualize UX insights and ideas into mapped visualizations.
Pain points are problems that occur at the different levels of the customer experience: interaction level, customer-journey level, or relationship level.
The design of vote-by-mail materials (made imperative by the COVID-19 pandemic) have UX issues that make the voting process unnecessarily difficult and error prone.