Content usability applies to social media copywriting, and legibility requirements are high since users often scroll through their feeds at high speed.
Our user research revealed 5 key reasons people have unfollowed a company's social media accounts. The study also found tips to reduce unfollowing behaviors.
Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.
There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.
Build out social features on your own website, or avail yourself of existing (but external) social media platforms where you don't own the user experience? User research can help determine which strategy is best for reaching your specific audience and serving their special needs.
Gamification brings the visual design and the mechanics of games to other products. As we examine our ethical responsibilities as UX professionals, social media deserves special consideration. Gamification in social media can make people feel as though their social lives are being scored.
Social features (like online communities and experience sharing) are very popular in Chinese apps. This video offers examples and tips for adding social features to your product.
