How much better is it to be a *big* website? Large sites can use their own hyperlinks to drive even more traffic, but small sites generate more value through focused content and microtransactions. (Updated 2005.)
You need to hire someone to design your Web site. What should you look for before signing on the dotted line? Let's look at a few different types of consultants.
Using Discount Usability Engineering to Penetrate the Intimidation Barrier,' paper by Jakob Nielsen on simpler and cheaper ways to a better UI;with examples of fast usability projects.