Strategy Articles & Videos

  • How to Get Research Recommendations on the Roadmap

    To influence the roadmap: join planning early, learn constraints, tie research to PM metrics, and give clear recommendations at the right time.

  • Minimum Viable Product (MVP): Definition

    MVPs are learning tools that test whether an idea is valuable to users.

  • Personas Make Users Memorable

    Personas support user-centered design throughout a project’s lifecycle by making user groups feel real and tangible.

  • Aligning UX Metrics with Organizational Goals: A Workshop Guide

    UX teams often track the wrong metrics or too many metrics. This workshop aligns UX measurement with organizational goals to show impact that truly matters.

  • UX Maturity Is a Living System, Not a Ladder

    Focus on continuous reflection — not stage-hopping — to grow sustainable, resilient UX practices.

  • SWOT Analysis

    A SWOT analysis helps teams understand how well a product, service, or organization is positioned in the market to serve its customers.

  • Choose Customer Loyalty over Short-Term Profit

    Prioritizing user loyalty over short-term profit maximization leads to sustainable growth by fostering trust, customer retention, and long-term profitability.

  • AI Features Must Solve Real User Problems

    AI features must solve real problems, not be implemented for novelty. Unnecessary AI chatbots and features can harm rather than help users.

  • The Rhetorical Triangle for Stakeholders: Make Your Point and Get Your Way

    Ethos, logos, and pathos can help you get buy-in from stakeholders.

  • Product & UX Glossary

    Use this glossary to quickly clarify key terms and concepts related to product management and UX.

  • Content Strategy: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos to develop processes, standards, and strategies for effective content.

  • Macro vs. Micro Conversions

    Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently.

  • CSD Matrix: Framework and Template for Shared Understanding

    A CSD matrix outlines and simplifies project context and understanding by categorizing information into three distinct types: certainties, suppositions, and doubts.

  • User Experience vs. Customer Experience: What’s The Difference?

    Customer experience (CX) is a term commonly used to define UX over long periods of time.

  • Design Risks: How to Assess, Mitigate, and Manage Them

    The risk-management process enables teams to assess risks during the design process in order to reduce harm to users and to the organization. Risk mitigation involves systematically reducing the likelihood or the impact of a risk.

  • Product-Led Growth and UX

    Product-led growth is a try-before-you-buy business strategy. Successful product-led growth relies on strong product utility and usability.

  • UX & Marketing: Balancing Business Goals and Supporting Users

    There are inevitable tensions that form between UX and marketing teams because of their differing approaches to users and differing priorities. Regardless, both teams can still work together to find effective solutions that address those tensions.

  • UX Strategy: Study Guide

    Unsure where to start? Use this collection of links to our articles and videos about UX visioning and strategy.

  • UX Stakeholder Engagement 101

    Dialog, action, and compromise are all needed to build successful, mutually supportive relationships with your project’s stakeholders.

  • Content Strategy 101

    A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product.