A clear guide to UX research democratization—definition, misconceptions, benefits, research ops, templates, training, tech, and AI best practices for scaling quality insights.
UX Theatre, coined by Tanya Snook, is the act of performatively using UX frameworks without achieving impact. It’s caused by unclear goals, shaky methods, weak evidence, poor insight adoption, and skipping testing.
UX maps clarify complexity but are often presented poorly. Prepare audiences by communicating early, speaking plainly, and focusing on collaborative outcomes.
Storytelling isn't just for communicators — it's central to user research. Stories help uncover insights, make findings intelligible, and drive team action.
