tone of voice Articles & Videos

  • The 3 C’s of Informational Microcopy

    Well-written informational microcopy should be clear, concise, and have character.

  • 7 Deadly AI Sins for UX Professionals

    Succumbing to AI temptations weakens your UX skills. Strive for the AI virtues to keep yourself strong as you use AI in your work.

  • The UX of Phone-Tree Systems: 16 Usability Guidelines

    Phone trees are often frustrating. Badly designed interactive voice-response (IVR) systems violate many of the 10 usability heuristics.

  • Prominence-Interpretation Theory

    Prominence-interpretation theory helps determine what shapes users’ perceptions of a site’s credibility.

  • Writing Digital Copy for Domain Experts

    These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility. Professionals want content that is easy to scan, factual, and verifiable.

  • The Impact of Tone of Voice on Users' Brand Perception

    Different tones of voice have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.

  • The Four Dimensions of Tone of Voice

    A product's tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

  • The Impact of Interaction Design on Brand Perception

    Your interaction-design decisions have measurable effects on your users’ emotions and how they perceive your brand.

  • Cringeworthy Words to Cut from Online Copy

    The right words can make or break trust; they affect your tone of voice and how people perceive your site.

  • 6 Ways to Encourage Social Participation on Intranets

    Promote employee contributions by setting examples, creating enticing topics of conversation, keeping a light tone of voice, and providing positive feedback.

  • User-centric vs. Maker-centric Language: 3 Essential Guidelines

    To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.