Articles

Topic: User Behavior

Perceived Value in User Interfaces

April 17, 2016

The perceived value of a site represents the benefit that users expect to derive from using it. High expectations make users more likely to engage with the site.

Priming and User Interfaces

January 24, 2016

Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.

Millennials as Digital Natives: Myths and Realities

January 3, 2016

As the new largest generation in the American workforce, Millennials are subject to rampant speculation, investigation, and even some moral panic. These young adults have high expectations about user interfaces and are confident in their skills, but they’re error prone and their tendency to multitask reduces their task efficiency.

Long-Term Exposure to Flat Design: How the Trend Slowly Decreases User Efficiency

November 8, 2015

Clickable UI elements with absent or weak visual signifiers condition users over time to click and hover uncertainly across pages—reducing efficiency and increasing reliance on contextual cues and immediate click feedback. Young adult users may be better at perceiving subtle clickability clues, but they don’t enjoy click uncertainty any more than other age groups.

Page Parking: Millennials' Multi-Tab Mania

November 1, 2015

Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.

Why Designers Think Users Are Lazy: 3 Human Behaviors

October 4, 2015

Do you ever think your users are lazy, or maybe even a little bit dumb? Device Inertia, momentum behavior, and selective attention are common behaviors that can make users seem slothful. However, interface design, not deficient user effort, is the true cause for these error-prone user paths.

Don’t Prioritize Efficiency Over Expectations

May 10, 2015

Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.

Satisficing: Quickly Meet Users’ Main Needs

March 30, 2014

Unless faced with life-changing information, most site visitors won't read all of the content provided but settle for a “good-enough” answer. Better sorting and clearer writing satisfy users without exhausting the limited time they’re willing to spend on a website.

Designing for 5 Types of E-Commerce Shoppers

March 2, 2014

Considering e-commerce shoppers’ motivations and habits when they come to a site can help designers make decisions that improve overall site usability while supporting users’ needs.

The Halo Effect

November 9, 2013

The Halo Effect is when one trait of a person or thing is used to make an overall judgment of that person or thing. It supports rapid decisions, even if biased ones.

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