40 Years in UX

Summary: Jakob Nielsen on what has changed and what has remained the same since he started in UX in 1983.

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40 Years in UX

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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