Ideation Articles & Videos

  • A Model for Conducting UX Workshops and Exercises

    To ensure activity participants get the most out of UX activities, use a three-step process to conduct them: explain, execute, and examine.

  • Using Prioritization Matrices to Inform UX Decisions

    Visuals such as charts and matrices can help practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

  • How to Deal With Bad Design Suggestions

    Gracefully respond to unsolicited design ideas, and prevent them from derailing good design. Turn them into UX learning experiences.

  • Ideation in Practice: How Effective UX Teams Generate Ideas

    Data from 257 UX professionals shows that quality UX ideas come from ideating early in the design cycle, drawing inspiration from user research, and working with a group. Many struggle with generating ideas because they lack time, managerial support, and a methodology for conducting effective ideation sessions.

  • Troubleshooting Group Ideation: 10 Fixes for More and Better UX Ideas

    Groups can bias individuals and impact collaborative ideation. A focus on getting as many ideas as possible can mitigate some of the negative group effects.

  • Functional Fixedness Stops You From Having Innovative Ideas

    People’s blindness to alternate uses of objects limits their problem-solving capabilities and stifles creativity. Overcome functional fixedness by abstracting problems to generate outside-the-box ideas.

  • Service Design 101

    Service design improves the experiences of both the user and employee by designing, aligning, and optimizing an organization’s operations to better support customer journeys.

  • Facilitating an Effective Design Studio Workshop

    Design studios are UX workshops that combine ideation and design critique with idea prioritization and help teams collaborate and feel invested in the project.

  • UX Stories Communicate Designs

    Help internal audiences empathize with users and buy into your design goals with well-crafted stories that build insight and focus on users and their needs.

  • Ideation for Everyday Design Challenges

    Improve your UI design solutions by considering many ideas before settling on any one of them. A solid ideation methodology broadens your idea-generation capacity.

  • Design Critiques: Encourage a Positive Culture to Improve Products

    Open feedback is essential for a collaborative UX process.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Charrettes (Design Sketching): ½ Inspiration, ½ Buy-In

    Design charrettes inspire design sketches and ideas, include more people in the design process, explore and expose goals and objectives of colleagues in multiple functional roles, and drive off designer’s block.

  • Parallel & Iterative Design + Competitive Testing = High Usability

    3 methods for increasing UX quality by exploring and testing diverse design ideas work even better when you use them together.

  • The Anti-Mac Interface

    We reverse all of the core design principles behind the Macintosh human interface guidelines to arrive at the characteristics of the Internet desktop.