Ideation Articles & Videos

  • Democratizing User Research

    A clear guide to UX research democratization—definition, misconceptions, benefits, research ops, templates, training, tech, and AI best practices for scaling quality insights.

  • Quantity Yields Quality in UX: Iterative vs. Parallel vs. Competitive Design

    No design is perfect on the first try. Combining iteration, parallel design, and competitive testing helps teams move quickly, explore broadly, and make confident, evidence-based design decisions.

  • Problematic Workshop Participants: A Pattern for Working with Them

    Start subtle with problematic workshop participants, but get progressively more direct if things aren’t getting resolved.

  • Direct Phrases for Managing Problematic Workshop Participants

    Adapt these phrases to address domination, tangents, negativity, and distractions while facilitating workshops.

  • Ideation is a Mindset

    If you understand how to ideate well, you can always find ways to incorporate this process into your work.

  • User Research for Nonexistent Products

    If your product doesn't exist yet, and you don't even have a prototype, you can (and should) still base design decisions on user research. Observational research methods can gather information about user needs and provide input to new-product ideation.

  • User Feedback vs. Innovation

    Relying too much on feedback from customers risks hampering innovation, so what is the best balance for UX design?

  • First Diverge, Then Converge During UX Workshops

    A general technique that's helpful in many kinds of UX workshops and design ideation is to first have team members work independently to create diverging ideas and solutions. Then, as a separate step, everybody works together to converge on the final outcome.

  • Design Ruts and Functional Fixedness

    A common problem during user experience ideation is when design teams are stuck on a traditional way of thinking about aspects of the design. Here are some tips for breaking out of such functional fixedness.

  • 4 Ways to Share Sketches in Remote Ideation

    Depending on how much your team can spend, your team might want to use tablets, document cameras, smartphones, or your computers’ webcams to share sketches.

  • Remote Ideation: Synchronous or Asynchronous?

    Ideation in the UX design process can be conducted remotely: without having team members in the same room. This can be done synchronously (everybody participates at the same time) or asynchronously (people contribute at different times).

  • How to Get Stakeholders to Sketch: A Magic Formula

    In ideation and many other UX activities, we want to include stakeholders and get them to participate in sketching UI prototypes and other visuals. Here are four tactics to getting everybody to sketch in your UX workshops.

  • Pencils vs. Pixels for UI Prototyping and Sketching

    UX designers answer the question of when they prefer to use hand-drawn sketches of a user interface design vs. pixel-perfect designs generated on a computer.

  • Affinity Diagramming: Collaborate, Sort and Prioritize UX Ideas

    Use the affinity diagramming method with stakeholders and members to efficiently categorize then prioritize UX ideas, research findings, and any other rich topics. Work together to quickly develop a shared understanding among your team.

  • How to Present UX Design Ideas

    Don't just show your proposed user-interface solution. Set the stage with the necessary background for understanding the design, and follow through with visuals that tell the full UX story.

  • How to Sketch a UI for Nondesigners

    "I can't draw," is a common phrase heard in ideation. But ideation happens in early stages of design and is meant to be messy. This video shows how to use basic shapes to convey UI elements.

  • Prioritization Matrices in UX Decision Making

    Prioritization charts or matrices can help UX practitioners base important decisions on objective, relevant criteria instead of subjective opinions.

  • Ideation Techniques for a One-Person UX Team

    Even a lone UX wolf can ideate design options, and structured ideation techniques help you explore the design space.

  • Beating Creative Blocks in UX Design Through Reframing

    A method for getting unstuck from a design challenge. By reframing the problem, you can find inspiration in unexpected places.

  • How to Prioritize Ideas from UX Brainstorming Sessions

    Use ranking techniques to help turn workshop ideas into concrete action plans.