In addition to a site-wide store-locator link, location-finder links in key areas anticipate users’ needs and make it easy to find a physical location within the context of their task.
Using an asterisk to mark required fields is an easy way to improve the usability of your forms. Only marking optional fields makes it difficult for people to fill out the form.
Grids are a great framework to help designers quickly put together a clean, well-aligned interface, and help users to easily scan, read, and use those interfaces.
Useful search suggestions lead to relevant results and are visually distinct from the query text. (This is about how to design the search feature on your own website, whether it's an ecommerce site or not.)
Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success and require simple, relatable sites.
Footers can be found at the bottom of almost every web page, and often take many forms, depending on the type of content on a website. Regardless of the form they take, their presence is critical (and highly underrated).
Finding addresses and location information on company websites has gotten dramatically easier, but users increasingly turn to search engines or native map apps first for this task.
In the real world, you can get away with causing customers a small amount of difficulty, but on a website, visitors will leave at the smallest obstacle.
Websites structure and deliver customer-service information in many different ways. We recommend a model for standardized delivery of this content online.
Communicating the current state allows users to feel in control of the system, take appropriate actions to reach their goal, and ultimately trust the brand.
Human working memory holds information relevant to the current task; a physical or virtual external memory can help in tasks with a high working-memory burden.
