Users spend 80% of the viewing time on the left half of the page vs. 20% on the right half. Standard designs will maximize user efficiency and company profits.
9 UX guidelines for Back to Top links which help users navigate to the top of long pages. Depending on users’ needs, other techniques may be more appropriate on some sites.
A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.
A site logo linking to the homepage is not enough. Logo design and placement, as well as the presence of a text link to the homepage affect success of navigation to homepage.
While jump links have caused problems in the past, they can successfully be used to move users down long pages and directly to content, on any screen size.
Testing finds that Chinese and Western users experience the same difficulties with complex sites, but Chinese tend to complain less about complexity and prefer fairly high information density.
A large-scale usability study revealed the most common and damaging web-design mistakes of today. They aren't surprising or new - they're enduring issues that continue to hurt website usability.
User research finds that tightly integrated services with simple and unified design make people use WeChat; mainly through traditional GUI interactions, not a “conversational UI.”