Web Usability Articles & Videos

  • One Billion Internet Users

    The Internet is growing at an annualized rate of 18% and now has one billion users. A second billion users will follow in the next ten years, bringing a dramatic change in worldwide usability needs.

  • Top 10 Web Design Mistakes of 2005

    The oldies continue to be goodies - or rather, baddies - in the list of design stupidities that irk users the most.

  • International Sites: Minimum Requirements

    Users from other countries have special needs related to entry fields for names and addresses, measurements and dates, and information about regional product standards.

  • Amazon: No Longer the Role Model for Ecommerce Design

    Many design elements work for Amazon.com mainly because of its status as the world's largest and most established ecommerce site. Normal sites should not copy Amazon's design.

  • Scrolling and Scrollbars

    Despite posing well-known risks, websites continue to feature poorly designed scrollbars. Among the ongoing problems that result are frustrated users, accessibility challenges, and missed content.

  • Alertbox: 10 Years

    300,000 words of usability essays have had an impact: online user interfaces are considerably easier to use now than they were in 1995. Many predictions and recommendations have come true, though the full Alertbox vision is far from realized.

  • Durability of Usability Guidelines

    About 90% of usability guidelines from 1986 are still valid, though several guidelines are less important because they relate to design elements that are rarely used today.

  • The Most Hated Advertising Techniques (Original Research from 2004)

    Studies of how people react to online advertisements have identified several design techniques that impact the user experience very negatively.

  • Checkboxes vs. Radio Buttons

    User interface guidelines for when to use a checkbox control and when to use a radio button control. Twelve usability issues for checkboxes and radio buttons.

  • The Need for Web Design Standards

    Users expect 77% of the simpler Web design elements to behave in a certain way. Unfortunately, confusion reigns for many higher-level design issues.

  • 8 Steps to Prepare for the Holiday Shopping Season

    Reduce the bounce rate for organic landing pages, collect data to manage PPC for maximum ROI, and take 6 other steps to maximize your site's holiday sales potential before it's too late.

  • Mastery, Mystery, and Misery: The Ideologies of Web Design

    Simple, unobtrusive designs that support users are successful because they abide by the Web's nature -- and they make people feel good.

  • Informational Articles Must Ask For the Order

    Unless you have explicit links to product pages from article content, users who visit articles directly from search engines might never realize that you sell related products.

  • B2B: Help Your Fans Convince Their Bosses

    B2B websites must support a more complex buying process than B2C sites. Three key goals are to make a buyer's shortlist, offer a downloadable advocacy kit, and build a reputation for great service.

  • Top 10 Web Design Mistakes of 2003

    Sites are getting better at using minimalist design, maintaining archives, and offering comprehensive services. However, these advances entail their own usability problems, as several prominent mistakes from 2003 show.

  • The Ten Most Violated Homepage Design Guidelines

    Ten usability mistakes are made by about two-thirds of corporate websites. The prevalence of these errors alone warrants attention, especially since they appear on sites with significant investment in usable design.

  • Alertbox #200

    I've published 200 Alertbox columns on the Web since 1995; in addition to achieving key victories over multi-million-dollar special interests and enemies of usability, the column's readership statistics validate the practice of archiving content.

  • Misconceptions About Usability

    Misconceptions about usability's expense, the time it involves, and its creative impact prevent companies from getting crucial user data, as does the erroneous belief that existing customer-feedback methods are a valid driver for interface design.

  • PDF: Unfit for Human Consumption

    Users get lost inside PDF files, which are typically big, linear text blobs that are optimized for print and unpleasant to read and navigate online. PDF is good for printing, but that's it. Don't use it for online presentation.

  • Making Web Advertisements Work

    Web users are highly goal-driven, and ads that interfere with their goals will be ignored. To succeed, ads must work with the medium, as well as with the user's aims and mindset.