When working on business problems, users flitter among sites, alternating visits to different service genres. No single website defines the user experience on its own.
The Internet is growing at an annualized rate of 18% and now has one billion users. A second billion users will follow in the next ten years, bringing a dramatic change in worldwide usability needs.
Users from other countries have special needs related to entry fields for names and addresses, measurements and dates, and information about regional product standards.
Many design elements work for Amazon.com mainly because of its status as the world's largest and most established ecommerce site. Normal sites should not copy Amazon's design.
Despite posing well-known risks, websites continue to feature poorly designed scrollbars. Among the ongoing problems that result are frustrated users, accessibility challenges, and missed content.
300,000 words of usability essays have had an impact: online user interfaces are considerably easier to use now than they were in 1995. Many predictions and recommendations have come true, though the full Alertbox vision is far from realized.
About 90% of usability guidelines from 1986 are still valid, though several guidelines are less important because they relate to design elements that are rarely used today.
User interface guidelines for when to use a checkbox control and when to use a radio button control. Twelve usability issues for checkboxes and radio buttons.
Reduce the bounce rate for organic landing pages, collect data to manage PPC for maximum ROI, and take 6 other steps to maximize your site's holiday sales potential before it's too late.
Unless you have explicit links to product pages from article content, users who visit articles directly from search engines might never realize that you sell related products.
B2B websites must support a more complex buying process than B2C sites. Three key goals are to make a buyer's shortlist, offer a downloadable advocacy kit, and build a reputation for great service.
Sites are getting better at using minimalist design, maintaining archives, and offering comprehensive services. However, these advances entail their own usability problems, as several prominent mistakes from 2003 show.
Ten usability mistakes are made by about two-thirds of corporate websites. The prevalence of these errors alone warrants attention, especially since they appear on sites with significant investment in usable design.
I've published 200 Alertbox columns on the Web since 1995; in addition to achieving key victories over multi-million-dollar special interests and enemies of usability, the column's readership statistics validate the practice of archiving content.
Misconceptions about usability's expense, the time it involves, and its creative impact prevent companies from getting crucial user data, as does the erroneous belief that existing customer-feedback methods are a valid driver for interface design.